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East Tennessee Roots

Our Vision

Where We Are Going

We will be the partner our members trust for experienced advice and smart financial solutions for every stage of life.

Our Mission

How We Will Get There

We help our clients take on new opportunities and build a secure financial future by listening carefully, offering straightforward advice, and tailoring financial solutions to help clients manage risk, maximize wealth, and stay ready for new financial needs. With a deep commitment to our neighbors in Eastern Tennessee, we offer a full range of planning and financial solutions, deliver experienced guidance, and work hard to be the partner that our members can trust to support their success and exceed their expectations.